
Pfizer
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Founded Date September 4, 1967
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New ‘discreet’ Viagra Launched ending Embarrassment Of Blue Pill
The makers of Viagra are set to introduce a brand-new ‘discrete’ form of the drug that will replace the renowned – and immediately recognisable – little blue pill.
The distinctive diamond-shaped tablets could soon be replaced by a pink, rectangle-shaped ‘wafer’ that liquifies on the tongue, indicating it does not require to be taken with water.
About half of men over 40 suffer erectile dysfunction in the UK and last year there was a record 4.57 million prescriptions for Viagra on the NHS.
The drug first pertained to the marketplace in the 1990s after being invented by the American pharmaceutical business Pfizer.
It was first developed in the 1980s as a heart illness medication, but trial individuals noticed it had an unusual side effect – regular erections.
Now, Pfizer spin-off Viatris, which owns the Viagra name and brand name, has actually obtained a hallmark in the UK for the new form of the drug, Viagra ODF.
Viatris has already launched the Viagra ODF in Canada and marketed it as being ‘thin and discreet’ which might be more effective for many clients.
The distinctive tablets – which can cause humiliation for some patients – has actually been transformed and a new dissolvable type may be offered to Brits in the next five years. Stock image
‘Tablets are not always tolerable to patients and likewise in some cases the size of tablets may put clients off having them,’ Thorrun Govind, pharmacist and health expert, informed The Telegraph.
She included: ‘Some guys might still be finding the concept of having Viagr humiliating, but I would hope that men’s health and conversations about sexual health have proceeded because Viagra was very first created.’
Ms Govind thinks this new design is a ‘favorable advance’.
The new dissolvable medication is believed to most likely concerned the UK imminently.
Rebecca Anderson-Smith, and chartered trade mark attorney at Mewburn Ellis, informed the paper that the trademark application is a ‘good indicator’ it will be available within the next 5 years.
She explained trade mark registrations can be cancelled if they are not utilized for a continuous period of five years or more after registration. As a result, it seems Viatris means to release the item within the next couple of years.
However, giving a trademark would not ensure the ODF might be offered and it would need to be approved by the Medicines & Healthcare items Regulatory Agency first.
It’s expected to cost the same as the tablet version and to be readily available in the same dosages.
An overall of 4.57 million prescriptions for sildenafil, more typically known by the brand Viagra, and other types of impotency drugs sold under the trademark name Cialis and Levitra, were dished out by the health service in 2023
This follows dodgy Viagra was found to be Britain’s most significant counterfeit drug after more than ₤ 6.2 countless fake blue pill were taken by UK regulators in 2023.
More supplies of the erectile dysfunction drug were discovered than knock-off versions of pain relievers like morphine.
Health authorities stated online sellers flouting guidelines lagged the fake products with most being imported from nations like India without an appropriate licence.
Data, from UK regulator The Medicines and Healthcare products Regulatory Agency (MHRA), show 2.6 million doses of sildenafil, the generic name for the medication best referred to as Viagra, were taken in 2015.
Another half-million dosages of tadalafil, another erectile dysfunction drug offered under the brand Cialis worth ₤ 1.2 million were also taken.
While all medications bring possible side effects drugs from undependable sources may either not work or bring additional components or contaminants like heavy metals or other drugs that could be unsafe.